Marketing and creative professionals must be vigilant in protecting their intellectual property and the intellectual property of their clients said attorney Paul R. Juhasz of The Juhasz Burge PC Firm at the Entrepreneurs Strategic Interest Group (ESIG) monthly meeting on April 12, 2012. The ESIG is sponsored by the Houston Chapter of the International Association of Business Communicators (IABC), www.iabchouston.com. The event titled “SOPA and You: New Perspectives on Protecting Intellectual Property and Licensing Creative Content” was attended by professionals working in the creative fields, seeking to understand how to value their creative products, how to license their use and protect intellectual property, and how to fit those elements into their business strategies in a way that creates opportunity and minimizes risk.
“Paul presented a very valuable program on SOPA, copyrights and trademarks—important stuff for anyone working in public relations or corporate communications,” said Beverly Freeman, an IABC member and organizer of the event.
Juhasz also covered copyrights, trademarks and the Stop Online Piracy Act (SOPA); how copyrights differ from trademarks and other forms of intellectual property; copyright value and how it correlates to business strategy; how to register and protect copyrights; and copyright infringement issues.
Regarding the Stop Online Piracy Act (SOPA), Juhasz described its potential impact on creative professionals and accessibility of online content if passed into law. For more information about this presentation, contact The Juhasz Burge PC Firm.
About The Juhasz Burge PC Firm
The Juhasz Burge PC Firm is a patent and intellectual property (IP) protection, counseling, licensing and litigation firm. Combining deep patent/IP experience, broad capabilities across a wide spectrum of industries and technologies, and extensive expertise in strategic counseling, The Juhasz Burge PC Firm collaborates with clients to help them better see, understand and realize the potential strategic value from their patents and intellectual property. Paul R. Juhasz has written extensively on matters of software patents, including the Bilski software patent decision, and has published on matters of diagnostic method patents, including an amicus brief recently filed in the Prometheus case before the U.S. Supreme Court.